Before You Pre-Pay Your Funeral – Do the Math! In a previous blog post titled “Are You a Customer or Commission?”, pre-planned #funeral target marketing was discussed. Specifically, seminars often referred to as “Lunch and Learns” that offered a free meal in exchange for your time and personal information, while a pre-planning specialist (often … [Read more...] about Episode 12: Before You Pre-Pay Your Funeral – Do the Math!
Have you ever received an invitation in the mail from your local funeral home inviting you to an event like “Pizza and Pre-planning”? How about a lunch and learn at a local restaurant offering a free lunch in return for listening to someone representing the funeral home discussing the value of pre-planning your funeral? I’m sure many of you have. … [Read more...] about Episode 11: Are You a “Customer or Commission”?
An open letter to life insurance companies everywhere! Disclaimer: This is a true story. The date, names of the individuals, and the “household name" of the insurance company has been changed, but not the sequence of events. Dear Life Insurance Company CEO/President, Re: Betsey Smith Policy A1B2C3 The purpose of this #letter is … [Read more...] about What Ever Happened to The Vice President of “Common Sense?”
Many of us have attended a funeral service for a family member, friend or co-worker, however, odds are most of us have not had to make funeral arrangements. Today with people living longer, the average age of a person making funeral arrangements is over fifty. One would think that the person making funeral decisions is the surviving spouse, but … [Read more...] about Cremation – 7 Steps You Need to Know!