Before You Pre-Pay Your Funeral – Do the Math! In a previous blog post titled “Are You a Customer or Commission?”, pre-planned #funeral target marketing was discussed. Specifically, seminars often referred to as “Lunch and Learns” that offered a free meal in exchange for your time and personal information, while a pre-planning specialist (often … [Read more...] about Episode 12: Before You Pre-Pay Your Funeral – Do the Math!
Have you ever received an invitation in the mail from your local funeral home inviting you to an event like “Pizza and Pre-planning”? How about a lunch and learn at a local restaurant offering a free lunch in return for listening to someone representing the funeral home discussing the value of pre-planning your funeral? I’m sure many of you have. … [Read more...] about Episode 11: Are You a “Customer or Commission”?